Opinion: How CSPs can transcend the traditional consumer experience

For many years, Communication Service Providers (CSPs) have been undergoing a digital transformation to meet the growing demands of customers. According to a study by Analysys Mason, CSPs have taken two primary strategies: the ambitious, end-to-end approach, or the conservative, phased approach. But the two had one major similarity: it took years of work and hundreds of millions of dollars to achieve even partial results. 

A new opportunity

The advent of the digital brand...

AT&T is ditching its controversial 5G-E branding

AT&T has announced that it is ditching its controversial 5G-E branding following claims that it's misleading.

One morning, some AT&T customers woke up to find a "5G-E" icon in their status bar. Many probably fist-pumped the air in the belief that they've been upgraded for free to this latest generation mobile network people have been talking about.

In reality, 5G-E is a LTE network. AT&T argued that it wasn't misleading as the "E" stands for "Evolution" and...