Opinion: How CSPs can transcend the traditional consumer experience

For many years, Communication Service Providers (CSPs) have been undergoing a digital transformation to meet the growing demands of customers. According to a study by Analysys Mason, CSPs have taken two primary strategies: the ambitious, end-to-end approach, or the conservative, phased approach. But the two had one major similarity: it took years of work and hundreds of millions of dollars to achieve even partial results. 

A new opportunity

The advent of the digital brand...