Sky continues its push for quad-play packages

(Image Credit: iStockPhoto/mbbirdy)

Sky has been looking for ways to build quad-play packages for some time. In the UK, the provider has signed a partnership with O2 to start offering mobile services with their packages starting in 2015 – a deal which has arguably become even more valuable now Hutchison has put in a bid to merge Three and O2. 

Now the provider is looking to offer quad-play in other markets which the company serves. Telecom Italia has announced the introduction of the country’s first quad-play offering, by partnering with Sky to deliver content and services. The packages will be available to all Telecom Italia customers with a minimum subscription of 20 Mbps ADSL, going up to 100 Mbps fibre-optic connection. 

Marco Patuano, Chief Executive Officer of Telecom Italia, says: “This partnership, which allows our customers to access the most extensive pay TV offer available on the market, is particularly satisfying for us, since it creates a new industrial model for the consumption of audiovisual content, thanks to the technological skill of Telecom Italia and the production know-how of Sky”.

Quad-play packages which offer broadband, TV, mobile, and landline services, are an attractive proposition to customers. We know this, you know this, service providers know this, and those who don’t offer quad-play packages in the coming years are likely to be left behind.

Andrea Zappia, Chief Executive Officer of Sky Italia, says: “We are very satisfied with this important agreement that – thanks to Telecom Italia’s ultra-broadband network and the possibility of developing a new generation IPTV platform – allows us to assure the excellence of the Sky user experience also through the internet, with High Definition, on Demand and all the features that enrich the viewing experience.”

Convergence is one of, if not the, biggest talking point in the telecommunications industry at the moment. Breaking-down the barriers between media and telecom companies allow customers to benefit from integrated landline and mobile services, broadband connectivity, and premium television content available on all connected devices.

Do you think it is important for service providers to offer quad-play packages? Let us know in the comments.


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