Why most telcos are still failing in the smart home market – and what can be done to help

Smart home is hard. I know because I have led a smart home platform company and we had our shares of wins and losses. I see most telcos struggle and I have some ideas why.

It has long been touted that communication service providers (CSPs) will be the second coming for the smart home. A.D. Little, one of the top global consulting firms, in its 2012 report Catching the Smart Home Opportunity, Room for...

Sprint fires at AT&T in full-page NYT ad over ‘fake 5G’ marketing

Sprint has taken out a full-page advert in the New York Times which takes aim at rival AT&T for alleged ‘fake 5G’ marketing.

AT&T has drawn ire from rivals for marketing its ‘5G-E’ network despite being a 4G network. The operator defends its decision as it will form a fundamental part of its actual 5G network once released.

Critics say the branding is misleading and some consumers will believe they have early access to a 5G network. They claim it...

Net Neutrality: Carriers have already begun throttling services

As forewarned by critics, the FCC’s repealing of its net neutrality rules has already led to popular services being throttled.

Net neutrality legislation, implemented under Obama’s administration, ensured a fair internet where all services must be provided with the same level of performance as others. This helped to keep the playing field level so new businesses have similar opportunities to incumbents.

The argument for repealing the rules – most advocated by...

Brits overpay for broadband while receiving half the advertised speed

According to research, many British households are both overpaying for their services and receiving broadband speeds half as fast as they were advertised.

Communications regulator Ofcom recently conducted research which found around four million UK households could be saving money on broadband.

Broadband customers often sign up to good welcome offers for a set term, but then forget to shop around or negotiate with their existing provider once their contract is...

Report asserts ‘significant opportunity’ with OTT advertising monetisation

Over the top (OTT) services have completed their rise to dominance – and it’s up to brands to get their act together.

That’s according to a new report from FreeWheel, which finds that viewers complete 98% of all premium video adverts on OTT, as well as providing a generally greater lift in brand awareness on campaigns compared against desktop and mobile.

The study, which collated data from customers of FreeWheel, a subsidiary of Comcast, also shed light on...

What mobile service providers can learn from Amazon, Google and Uber

Today’s popular internet services, like Amazon, Google, or Uber, have established a winning customer experience template. Wireless service providers like Verizon, AT&T or T-Mobile, strive to provide a comparable experience to their customers but are often falling short of that goal. Carriers’ engagement and interaction with their customers on their mobile devices is often lacking, if not flawed, relative to today’s expectation.

In general, mobile operators tend...

Why referral technology and marketing makes sense in the telecoms industry

(c)iStock.com/Ximagination

Pop quiz time. If I were to ask you: “What’s the most effective form of customer acquisition: a) social media, b) digital advertising or c) referral marketing?” what would you say? Chances are you’d go for digital advertising or, if you were taking a punt on an outside bet, maybe social media. But here’s the kicker: according to 2016 data from Demand Metric, the actual answer is referral marketing.

That might come as...

The question of ‘digitalisation’ for OTT providers and for consumers

(c)iStock.com/retrorocket

In recent times, “digital transformation” has become a buzz phrase used in many different contexts to refer to the transformation that many businesses in the world are either going through or trying to achieve. It’s more or less a reference phrase within telecom businesses today, used to package many things together, with the main focus being on technologies; from new ways of customer on-boarding using multi-channel interfaces, through...

CPQ: From add-on to disrupter?

(Image Credit: iStockPhoto/ThomasVogel)

CPQ has crept up on the sales and marketing community by stealth and suddenly the term is everywhere, but why?

At its most functional level, CPQ is a set of software applications enabling telecoms companies to Configure, Price and Quote. This is exactly what is required to make the sales process more efficient and consequently it has become as vital a business tool as a CRM or ERP system.

But...

MWC15: Let a brand pay for your usage, says Telefonica

Troubled tycoon and founder of Mega, Kim Dotcom, once proposed a disruptive advertising model with which he planned to take on Google. The idea was that – through installation of software on a client’s PC – advertisers could pay the consumers for their time rather than handing the cash over to Google or another large web advertiser.

At Mobile World Congress, Telefonica has proposed a similar idea from a telco-perspective. The trials were revealed by the...