The evolution of the MVNO: Why now is the time for brands to take control

When the MVNO model first appeared, it was predicted that a wave of non-telecom B2C brands would seize the opportunity to diversify into mobile. With a few high-profile exceptions, the wave never came. The challenges were significant, not least  dependency on an often-inflexible relationship host network, and the complexity involved in building and managing the systems needed to make the service work.

Opinion: Google is killing its chances of being a messaging leader

Google has long been criticised for its lack of clear strategy when it comes to messaging, despite having unparalleled potential to be a market leader. For such a large and innovative company, a strategy for something as established as messaging should be simple. Honestly, it’s become a point of embarrassment for Android fans like myself.

While iOS users have benefited from seamless IP messaging and SMS in a single built-in app since 2011, Android users still need to...

Project Fi gets an international speed boost – but no global rollout yet

(Image Credit: iStockPhoto/GoodLifeStudio)

Whilst us non-US denizens patiently wait for Project Fi to hit our shores, Google has improved their mobile network's international data speeds for those who currently have the service. 

Starting today, Google claims Project Fi subscribers have access to high speed data in 135+ destinations. This is a result...

Google close to large-scale Project Loon deployment

(Image Credit: Google+/Project Loon)

Project Loon once seemed to be just another of Google's crazy experiments, but it's gone from strength-to-strength over the past couple of years and now the web giant is looking for an Indian carrier to run a full pilot service to a large number of people in the region. 

Although unconfirmed, there are rumours that Google is talking with an...

#MWC16: RCS steps forward as Google and GSMA launch client with operators

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RCS, or Rich Communication Services, is how operators will continue the fight against feature-rich OTT services like WhatsApp through an interoperable standard enabling things like group messaging, IP voice calls, and file sharing between networks. 

As traditional SMS use declines, it will be RCS which hopes to retain those...

Project Loon is almost ready for lift-off

Google's ambitious plan to connect the world via balloons, Project Loon, is preparing for lift-off as the web giant reports it has "almost perfected" the technology and will announce its first operator partners in Africa soon. 

Speaking at the GSMA Mobile 360 conference in South Africa, the good news comes from Google's regional business lead, Wael Fakharany. He believes that it's now "time to scale" the technology in Africa, and connect people to the rest of the world via...

Google acquires Jibe Mobile – backs it to lead Rich Communications standard

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Earlier this week, we reported on new research from Juniper which points towards OTT voice providers expecting to witness a fivefold revenue increase over the next five years at the expense of traditional operators' voice revenue – which is on a serious decline. 

Part of the reason for this decline in voice revenue for traditional voice operators is the lack of a de facto rich communications standard. OTT services like...

Googles wireless service – is it what customers want?

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First announced back at Mobile World Congress in Barcelona, Google is due to launch their phone service from tomorrow. The big question is, will Google be able to deliver an attractive-enough proposition that customers will want to switch from their current national mobile provider?

According to research from Amdocs, this is where Google could have an issue. In their 'Customer Experience Spotlight 2015' survey, respondents...

Project Loon takes flight with Australian carrier

(Image Credit: littlemoresunshine)

The goal of Google's "Project Loon" is to enable internet access through balloons which beam a 4G-like signal back down to the earth 20km below. Telstra, a large Australian mobile carrier, has agreed to buddy-up with Google to launch 20 balloons over western Queensland in December in a test which marks Loon's biggest yet...

The test shows that although Google's plan is ambitious, it can still gain the attention of commercial partners...

Google could bypass its Fiber for ultra-fast wireless

(Image Credit: Robert Scoble)

If there's a company whose best interest is to get as many people online as possible, it's Google. The web giant knows this more than anyone, and has already launched its well-received high-speed ISP service in select US-based locations where demand is high.

Google appears to be testing new technology which will bypass the physical fiber cables required for their high-end internet service in favour of an ultra-fast wireless version,...