Identifying pockets of profitability for telcos – with a value-based approach to customers

It’s a tough world for telecoms operators. Competition from new market entrants – many of whom are focused on growth and new customer acquisition, as opposed to profitability – is forcing mobile and fixed line operators to drop prices and offer cash incentives to tempt new customers. This is reducing margins, which are being further eroded by the rising cost of acquisition. Whether it’s a broadband provider offering free installation and additional home routers, or a...

Cloud and IT are empowering the modern workforce – and partnerships empower the modern telco

Sponsored It takes more than a strong internet connection for businesses to say they are evolving in today's climate. Businesses must be agile and efficient to meet changing market requirements - and to take advantage of the growth opportunities offered, they need to incorporate new technology and tailored services that have holistic long-term digital perspective.

In this digital age, companies that provide convenience and efficiency are winning the game.

Eastern...

Championing high tech and high touch in the digital age: What telcos need to do

Sponsored The importance of partnerships in the telecoms industry has never been greater. As technologies converge and customer expectations get ever higher, those in the industry need to find the right position which serves different markets as well as make it easier for partners and customers to get access to the services they require.

Eastern Communications, one of the Philippines’ premier telecommunications companies, has built its reputation by becoming a pioneer in...

Why operators can be key to protecting memories

Chances are that you, like me, have been frustrated by a ‘storage almost full’ pop-up message on your mobile phone. In a digital world where we all value being able to safely and securely back up and store our personal pictures, videos, audio, contacts, documents and more—and are reluctant and simply do not like to free up memory by deleting cherished data—mobile device users are now more than ever willing to pay a premium to protect and save their content. The runaway success of...

Raising the customer experience: How telcos can meet expectations set by tech titans

Communications service providers (CSPs) are facing unprecedented pressure as both businesses and the public move to telecommunications during the COVID-19 pandemic. The shift serves to highlight a CSP’s capabilities, testing bandwidth limits and telephone network capacities as users hold virtual meetings, stream content and share files across the globe.

The potential for new business models and digital services is heightened by this new world order; now, more than ever, we are...

How to retain customer loyalty in the telecoms sector: Personalisation and presence

Gone will be the days of your contract rolling over without your provider letting you know. Our networks will have to notify us within 40 days of the date that our current contract ends; giving power back to the consumer to seek a better deal. No more roll-over surprises!

Comparison platforms will likely see a surge in search volume as consumers try to establish which provider is actually offering the...

Dialled-in: How telcos can improve customer satisfaction during a merger

The proposed T-Mobile and Sprint merger has recently been dominating the headlines, but telecoms customers are hardly strangers to blockbuster mega-mergers. There have been several such high-profile transactions over the years.

But how do consumers feel about these foundational shifts in their providers? Does a big merger of two iconic telecom brands move the needle of consumer sentiment? Are customers paying attention? If so, are they favourably disposed to these moves and willing to...

Ericsson report aims to debunk industry myths around value of 5G for consumers

Ericsson’s new ConsumerLab report ‘5G Consumer Potential’ debunks industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers.

The report highlights the potential of 5G benefitting consumers, uncovering certain realities about them to bust the four common myths, that are: 5G offers consumers no short-term...

How blockchain is revolutionising telecom business support systems

Sponsored The business support system (BSS) remains the lifeblood of any communications provider. You can spend all you want on the network, but if you want to get that fast speed to a customer and make it useable, you cannot neglect the back office.

If you have an ageing BSS, your very survival could be at stake. These warnings have been concerning telecom operators for some time. Take a report from PwC...

Why operators need to forge a greater link between digital transformation and customer care

Operators are stuck between a rock and a hard place today. They need to be seen to move towards a process of digital transformation – whatever that term means – while trying to constantly improve the customer experience.

The latter is an area where the telcos have traditionally struggled – and according to a new report published by BriteBill and Omnisperience gauging the views of 40...