Opinions: Want customer service? That will be 50p please, says EE

EE, Britain's largest mobile operator, has introduced the ability to jump the queue on their customer service lines if the caller pays 50p. The controversial move is called "Priority Answer" whereby customers will be greeted with an automated message asking if they would like to pay the fee in order to get straight through to an operator.

Some outcry has been caused by the move due to EE's ability to delay customers getting through to an operator without paying money for the...

Natural conversation with Bings search engine

Bing is a powerful product of Microsoft's. Many see it as the plucky David-like search engine behind the goliath known as Google, but it's much more than that, it's a machine-learning powerhouse which is constantly growing through 'Satori' to form a platform which is increasingly able to answer whatever you throw at it.

Cortana, Microsoft's virtual assistant, is a consumer-facing example of this power. It is widely-regarded as the smartest AI available across smartphones and it is...

Amdocs predicts the future and may change Smart Datas perception

Big Data has negative connotations attributed to it – particularly in regards to privacy. The term widely-used for it is often related to the mass collection and monetisation of data which was certainly not helped by the controversy surrounding the NSA's mass surveillance program. Companies fear sharing data seemingly as a result of how it can affect their image rather than how it can improve their services – whilst consumers worry about how their data is being...

Amdocs’ CRM is a peace treaty to OTT players and service providers

We all know service providers such as Virgin Media are feeling the threat of OTT players; but how do you solve such an issue? Amdocs has provided the tools for a peaceful solution – it involves collaboration (and many partnership deals.)

As part of their CRM (Customer Relationship Management) the company takes into account factors which others don’t; notably not just whether a subscriber is an individual, a household, or a business - but how they can potentially...